Vertigo

BACKGROUND //
Seeing the need for a mapping application for emergency responders, delivery drivers, or outside contractors to find specific apartments within complexes, Engrain saw the opportunity to take their already established platform and mapping solution and create an app that would work for all use cases.

PROBLEM //
Create an easy-to-use app using Engrain’s already established mapping platform and backend that uses a searchable database of apartment complex maps and displays them with varying levels of fidelity based on tiered subscriptions.

STRATEGY & SOLUTION //
Working with product managers, developers, and business stakeholders we started with initial research into other mapping applications to determine where typical pain points in mapping apps were and what might be causing them. Taking this one step further, I broke down the user’s journey and focused on the most important features that would have the most impact in the final app. We created user personas helping us to inform decision making along the way. From here, I was able to create priority matrices to compare the goals of the different stakeholders and determine the most common and important focus points.

I sketched out a series of wireframes to propose some solutions based on the results gleaned from discovery. After getting their feedback, I turned these into more hi-fidelity wireframes, which allowed me to perform some preliminary paper prototyping and test some hypotheses. Some additional tweaks were made to the flow, and then I started on the initial designs, which I presented in a full working prototype using Sketch’s prototyping features. After many iterations, due to ever-changing business goals and different constraints we finalized a design and I worked with our developers to start getting it built and deployed.