Venus De Miles
STRATEGY / ART DIRECTION / DESIGN / BRANDING
BACKGROUND //
Venus De Miles is an all women's bike ride in Boulder County, CO and Lake Forest, IL that benefits the non-profit Greenhouse Scholars.
PROBLEM //
After 6 years, it was time for a brand refresh and a new marketing strategy for Venus De Miles.
SOLUTION //
Beginning with stakeholder interviews, we then concepted different marketing options, working to not stray to far from the already created brand equity, we crafted a marketing campaign that focuses on both the experience but also the social impact. Creative for advertising, signage, and merchandise.
