Create Something Extraordinary
ART DIRECTION
BACKGROUND & PROBLEM //
Each year the University of Colorado (CU) create's new ads to play during their football games on television and at Folsom Field. For the 2013-2014 season, they wanted to drive applications and excite prospective and future students.
SOLUTION //
Building on the Rise Up concept, we added a spoken word poem with a cast comprised 100% of CU students. We created two ads that were able to inspire and connect with current and future students.