Be Free
ART DIRECTION / DESIGN
BACKGROUND //
Concept work for Coca-Cola Freestyle; the Coca-Cola machine that serves over 100+ choices of soda and juice.
PROBLEM //
Coca-cola was looking for a way to market their Freestyle machines knowing they would need to pair with outside companies because of the inherit complications that come with being an on-premise product.
STRATEGY & SOLUTION //
"Be Free." inspires, excites, and drives consumers to seek out and interact with the Freestyle machine, being free to choose an infinite number of combinations of soda concoctions. Concept Board, Out-of-Home signage, Interactive Magnet Boards, and Undiscovered Freestyle Rapper Tracks invites consumers to interact with Freestyle uniquely and differently while encouraging repeat visits.