Crescent Communities Website
STRATEGY / ART DIRECTION / UX / UI
BACKGROUND //
Crescent Communities is a residential and commercial real estate development company.
PROBLEM //
After splitting off from their parent company, filing for bankruptcy in 2009, and rebranding as Crescent Communities in 2013, they needed a brand new website to compliment their new brand and brand strategy.
STRATEGY & SOLUTION //
We started with stakeholder interviews, user personas, and wireframes to create an interactive solution that works across all devices while highlighting their many communities, thought leaders, and new Crescent Communities personality.
Horizon Interactive Awards:
Best in Category - 2013
Interactive Media Awards:
Best in Class - 2014