PartyTIme, Anytime
STRATEGY / ART DIRECTION / DESIGN
BACKGROUND //
BACARDI® Mixers is a brand of frozen drink mixers sold in the frozen aisle at grocery stores. The majority of marketing was focused on crafting an engaging social media presence.
PROBLEM //
After 3 years BACARDI® Mixers wanted to implement a new marketing strategy that focused on bringing in new customers and increasing social media engagment.
SOLUTION //
After collaborative brainstorming, concepting, and research into the target demo we created Partytime, Anytime that redefines when, where, and how parties can happen. We believe that the spirit of a great party should be infused in any occasion when people are together – and that it shouldn’t be hard to pull off. To make this happen, BACARDI® Mixers delivered random rewards and inspiring content to consumers that empowered them to turn any occasion they are planning into an instant party.
Final Designs
